We need warehouse workers and we need them fast!

Clients Manager:

Kateřina Dvořáková

FB Marketing Expert:

Jaroslav Ostruszka

Marketing Business Consultant:

Michal Mikulášek

Position wanted:

Warehouseman

Amazon requested to recruit warehouse workers for their Dobrovíz plant and to support their banner campaigns on Facebook, Sklik and Adwords.

Amazon

Amazon is one of today’s largest online retailers and operates over 175 distribution centres worldwide. In 2013, Amazon opened its first returns centre in the Czech Republic, and two years later the first Czech Amazon distribution centre was built next to it.Amazon currently employs around 5,000 people in the Czech Republic, of which more than 3,000 are permanent and approximately 2,000 are seasonal. The employees commute to the village of Dobrovíz, located in the Prague-West district, to work. There are no e-shop workplaces elsewhere in the Czech Republic.

The beginning of our cooperation

We chose to work with them because we saw the potential to improve the results of their marketing campaigns. Based on the experience of the dozens of campaigns we have run in the past, we felt that the campaign results could improve by up to 40% and reduce the cost of acquiring new warehouse workers.

The advantage was that Amazon had some pretty interesting benefits for warehouse workers that made the position more attractive than anywhere else. What were the benefits?

👉 Salary up to 31 000 CZK
👉 Signing bonus up to 6700 CZK
👉 Work only 4 days a week
👉 Three-course lunch for 25 CZK

That’s why we created graphics that highlight these benefits, because on Facebook, the banner / visual is the most important element to attract attention. Combined with the benefits we put in the banners, we were able to acquire new leads to potential stockists for as little as 1,63 €.

Creation of unique ads

For the client, we created unique graphic designs for ads that were promoted on social media.

Results in the first weeks

Advertising text that was used on Facebook

We are recruiting new warehouse workers for an international company that offers its employees up to 31 000 CZK per month and an entry bonus of up to 6700 CZK.

If you are looking for a job and you want to be sure that you will get a regular income including benefits that no other company can offer, pay attention.

What do you get?

👉 Salary up to 31 000 CZK

👉 Signing bonus up to 6700 CZK

👉 Work only 4 days a week

👉 Three-course lunch for 25 CZK

👉 FREE transport to work by our buses

What is the job description in a company that offers its employees the friendliest environment in the Czech Republic?

✅ Handling shipments (scanner work, packing, entering into the system, transfers)

✅ clean, quiet and air-conditioned environment where the radio plays pleasantly

✅ friendly attitude and great team

✅ forget about uniforms, work in your own comfortable clothes

If you bring a colleague with you at the same time, we will reward you with a bonus of 10 000 CZK.

Unfortunately, we don’t take everyone. There are only 10 positions left and we will only fill them with those who are manually capable.

What do you need to do?

Click on the picture and fill in our questionnaire
If we select you, you will be invited to a video interview
You will start working in just a few days

What are you waiting for? Click on the picture, fill out our form and we will find out if you are a suitable candidate!

The ad has been written very briefly and to the point, as it is only to grab attention on social media. People were then redirected to the landing page, where they added information about the position and then clicked through to the questionnaire where they filled in their contact details.

What were the results of the campaign?

Of the 914 contacts received, a total of 120 contacts attended the webinar and expressed interest in working with us. Of this number, a total of 43 people attended the health screening, with the majority of these contacts attending.

How did the cooperation work and what were the biggest obstacles?

Amazon is one of the world’s largest companies, which operates one of its warehouses in Central Europe in the Czech Republic. Despite its reputation, Amazon offers superior conditions compared to other companies. Unfortunately, even Amazon has not avoided the criticism that comes from some employees who complain about unfavourable working conditions. Therefore, despite the criticism, the Amazon PRG2 Dobrovíz Facebook group was created to unite people with different opinions about Amazon’s working conditions. Despite the challenging PR, we were able to deliver hundreds of contacts to people who expressed interest in working at Amazon and successfully recruited new employees through the Randstadt agency.

The advantage of working together was that Amazon did not have greater demands on agency staff. Some of our clients have high privileges for selecting employees, whereas Amazon mainly required impunity and a fit medical condition. All people had to pass a health check before joining to make sure the employee was medically fit.

The cooperation was conducted through the Randstadt agency, which “lent” employees to Amazon. Despite the rather challenging situation and the reputation of employment agencies, we managed to deliver very interesting results.

Tip:

Define clearly and in advance the demands on employees

The advantage of the cooperation was that Amazon did not have greater demands on agency employees. Some of our clients have high privileges for selecting employees, whereas Amazon mainly demanded impunity and fit health. All people had to pass a health check before they could start.

Project highlights

The price of lead was at the level of 1,63 €. This amount is one of the lowest we have worked with.
The cooperation was carried out through the Randstadt agency, which “lent” employees to Amazon. Despite the rather challenging situation and the reputation of employment agencies, we managed to deliver very interesting results.
Amazon is one of the world’s largest companies, which operates one of its warehouses in Central Europe in the Czech Republic. Despite its reputation, Amazon offers superior conditions compared to other companies. Unfortunately, Amazon has not escaped the criticism that has tarnished the company’s name.

The results of our work

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Price per lead
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Recruitment cost
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Hires
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Advertising reach

Position wanted

Warehouseman

Length of cooperation

3 months

Our comment on the cooperation

The collaboration with Amazon came about through its supplier, the Randstat employment agency, which needed help to cover the peak season, the end of 2019. Randstat also works with companies such as Manpower, which helps them fill a large need for warehouse workers, especially in the high season. The potential for collaboration was huge, we also found 13 people for Amazon who had passed their health checks and were due to start. Unfortunately Amazon then announced overnight that they were at full capacity and would not be taking these people on. That was the end of our cooperation.

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